Investigates residential customer behavior relating to water use so that water utilities can develop appropriate water conservation communication tools and strategies to reduce residential customer water consumption. Investigates demographic (i.e., age, ethnicity, income), geopolitical, and other factors that affect water use behaviors of residential customers. Also investigates the effect of communication tools, strategies, and messages on water use and conservation behavior of residential customers, and the relationship between selected factors and selected communications. Research partner: EPA. Published in 2010.