Project #2955

Strategic Communication Planning: A Guide for Water Utilities

$384,421
Completed
Principal Investigator
Jane
Mobley
Research Manager
India Williams
Contractor
Jane Mobley Associates
Utility Management
Customer Relations & Stakeholder Engagement

Abstract

Reports on the role of strategic communication planning in the overall performance and success of drinking water utilities. Establishes the link between high trust and credibility and the ability to communicate effectively. Identifies how strategic communications can become an integral component of drinking water utility planning and operations. Determines the level of resources and funding necessary to achieve an effective strategic communication plan. Provides a guidebook that integrates key findings from past research and this project, to help drinking water utilities develop strategic communication plans. Includes a CD-ROM. Published in 2006.