Project #4323

Consumer Perceptions and Attitudes Toward EDCs and PPCPs in Drinking Water

Principal Investigator
Research Manager
Linda J Reekie
King's College London
Utility Management
Customer Relations & Stakeholder Engagement


This project developed tools and guidance on understanding consumer perceptions and attitudes towards endocrine disrupting compounds, pharmaceuticals, and personal care products (EDCs/PPCPs) in drinking water to improve future communications and responses by the drinking water industry. In addition to the research report, the project developed 5 recommendation documents for different utility personnel, a document containing lists representing the most prominent terms used to refer to EDC and PPCP contaminants in water in the U.S. media, and a PowerPoint presentation that summarizes the results, which utilities can use for their own presentations. These additional deliverables are available on this project page under Project Resources. Published in 2013.