Communicating the Value of Water: An Introductory Guide for Water Utilities

Identifies the benefits of communicating effectively and consistently to constituents about the value of water. Identifies key messages that utilities can use to speak to the value of their product with a variety of stakeholders. Identifies marketing tools that can be used to successfully convey the value of tap water. Identifies water utilities that have successfully communicated the value of their tap water, tools used, and associated costs. Develops a guidebook to help drinking water utilities effectively communicate the value of their tap water. Includes a CD-ROM. Published in 2008.