Developing Strategic Consumer Messaging for Microplastics in Drinking Water Supplies
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Associated Project
Although studies have shown that microplastics are widespread across the planet, analytical methods are both cumbersome and limited, and there is still much to learn about the impact of microplastics on human and ecological health. In order to properly address concerns from the public and the media about the implications of microplastics in drinking water, it is essential to conduct proactive research to anticipate and understand these concerns, develop appropriate and accurate responses, and communicate with a consistent voice. these concerns, develop appropriate and accurate responses, and communicate with a consistent voice. This webcast will showcase WRF project, Developing Strategic Consumer Messaging for Microplastics in Drinking Water Supplies (5155), which captured consumer awareness and concerns, leveraging this knowledge to develop both effective messages and messaging strategies for communicating about microplastics in drinking water.