Date:6/22/2017
Title:Terminology for Improved Communications Regarding CECs
Description:
The general public is often concerned over minute amounts of compounds in treated drinking water, even those that have not been shown to cause adverse health effects in humans. These compounds are often referred to as contaminants of emerging concern (CECs)—a term that supports the assumption that public concern is warranted. Media coverage of CECs has also heightened public risk perception, since it often relies heavily on so-called “dread words,” which have a predictable negative effect on the general public.

This presentation will cover the findings of the WRF project Terminology for Improved Communications Regarding CECs (#4551), which explored how the terminology used by media differs significantly from that of water professionals, but (importantly) not from the general public’s. We will address how the language utilized by the water industry and regulators fails to tap into the innate link between language and cognition. Language and cognition impact trust, with the public being more likely to trust a message about the minute presence of known dangers than the lack of evidence for health effects cause by unknown dangers. Health communication needs to be short and simple, explicit and authoritative, visually augmented, and layered. This presentation will provide practical examples of best language practice.
View the Webcast:View the Webcast on YouTube
Listen to the Webcast:
View Q&A:
View Webcast Slide Presentation:View the Webcast Slides
Long Description:

​Presenter:
Dr. Gabriella Rundblad, King's College London

Moderator:
Alice Fulmer, Water Research Foundation

Disclosure:If you were not an original attendee of the Webcast, you may be required to enter your contact information to view the webcast.