This Webcast discussed
, originally titled Core Messages for Priority Contaminants of Emerging Concern
. The webcast explained why the researchers changed the title of the report to Core Messages for Chromium, Medicines and Personal Care Products, NDMA, and VOCs
. It also highlighted the development of core message or “thinking about” sheets along with an animated video,
Protecting Our Drinking Water
(referred to as the context animation). The webcast explained the best practices for risk communication employed in the work and will explain the focus group research that was conducted to evaluate the effects of the context animation and core message sheets on consumers who had been exposed to real news articles about the four substances. Finally, the webcast highlighted the findings of the work that are applicable to utilities considering communication about the substances of concern.